Last updated: July 8, 2025

This Privacy Policy describes how Aikche (the “Website,” “we,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or purchase something from Aikche (the “Website”) or otherwise communicate with us about the Website (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a Website visitor, or another individual whose information we collect in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

In order to provide the Services, we collect and have collected your personal information in the past 12 months from a variety of sources. The information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, to provide or improve or perfect the Services, to comply with any applicable legal obligations, to enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of Personal Information we obtain about you depend on how you interact with our Sites and use our Services. When we use the term “Personal Information,” we mean information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

The information you submit directly to us through our Services may include:

• Contact Information including your name, address, phone number, and email.
• Order Information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account Information including your username, password, security questions, and other information used for account security purposes.
• Customer Support Information, including information you choose to include in your communications with us, such as when you send a message through the Services.

Certain features of the Services may require you to directly provide us with certain information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interactions with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services.
• Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your order and provide you with the products or services you requested in order to perform our contract with you.
• When you visit our website, open or click an email we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies (such as pixels, web beacons, software development kits, third-party libraries, and cookies).

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How we use your personal information

• Provide products and services. We use your personal information to provide you with services to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining and otherwise managing your account, arranging for shipments, facilitating any returns and exchanges, and other features and functionality related to your account.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor our services and advertisements on our website and other websites.
• Security and fraud prevention. We use your personal information to detect, investigate, or take action in response to possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
• Communicate with you and improve the Services. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to respond to your needs in a timely manner, provide you with effective services, and maintain our business relationship with you

Cookies

Like many websites, we use cookies on our Website. We use cookies to support and improve our Website and Services (including remembering your actions and preferences), run analytics and better understand user interactions with the Services (it is in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Website to better customize services, products, and advertising on our Website and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Keep in mind that removing or blocking cookies may have a negative impact on your user experience and may cause some Services (including certain features and general functionality) to not function properly or be unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties (such as our advertising partners).

Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt-out of certain uses or disclosures of your information. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. In addition to Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances, based on contract performance, legitimate interests, or for the purposes set out in this Privacy Policy:

• Service Providers and Agents: Disclose information to third parties who provide services on our behalf, such as service providers for IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment and shipping.
• Business and Marketing Partners: We may share information with partners in order to provide you with relevant services and advertising. These partners will use the information in accordance with their respective privacy policies.
• Situations where you actively authorize: For example, you instruct us to share information with third parties, request specific services, use social media plug-ins or other login integration tools, etc.
• Affiliates or Corporate Groups: Information may be shared with other entities under our company for our legitimate business interests.
• Legal Compliance and Business Transactions: We may disclose information when required by law (such as in response to a subpoena or search warrant) or in transactions involving mergers, acquisitions, asset transfers, bankruptcy, etc. We may also disclose information to enforce the Terms of Service or protect the rights and safety of the Service or other users.

We will not use or disclose your sensitive personal information without your consent or for the purpose of inferring personal characteristics.

Third-Party Websites and Links

Our website may provide links to websites or other online platforms operated by third parties. If you click on a link to a website that is not owned or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on such websites. Information you provide in public or semi-public places (including information you share on third-party social networking platforms) may also be viewed by other users of the Service and/or users of these third-party platforms without restriction on their use by us or third parties. Our inclusion of such links does not in itself mean that we endorse the content on such platforms or their owners or operators, except as disclosed on the Service.

Children's Data

Our website is not intended for children and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may request deletion of that information by contacting us using the contact details listed below.

As of the effective date of this Privacy Policy, we have no actual knowledge that we have “shared” or “sold” (as those terms are defined in applicable law) personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, any information you send to us may not be secure during transmission. We recommend that you do not communicate sensitive or confidential information to us using unsecured channels.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live in the UK, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in some cases we may deny your request as permitted by law.

• Right to Access/Knowledge: You have the right to request access to the personal information we hold about you, including details about the ways in which we use and share your information.
• Right to erasure: You have the right to ask us to delete the personal information we hold about you.
• Right to correction: You have the right to ask us to correct inaccurate personal information we hold about you.
• Right to portability: In certain circumstances and subject to certain exceptions, you have the right to obtain a copy of the personal information we hold about you and ask us to transfer it to a third party.
• Restrict processing: You have the right to ask us to stop or restrict our processing of personal information.
• Withdraw consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: If we refuse to process your request, you have the right to appeal our decision. You can do so by responding directly to our refusal.
• Manage communication preferences: We may send you promotional emails, and you can opt out of receiving these emails at any time by using the unsubscribe option displayed in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights wherever noted on our website, or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before responding substantively to a request. Subject to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have any complaints about the way we process your personal information, please contact us by email. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us by email.

International Users

Please note that we may transfer, store and process your personal information outside of the UK. Your personal information may also be processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of the UK, we will rely on recognized transfer mechanisms, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any available rights, please call or email us at help@aikche.com.